Where the Heroes of Digital Unite

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heroes

Alex Ostrowski
Marketing Lead Poland
Uber

Born in Germany to Polish parents, Alex spent most of his formative years in the US. He obtained his bachelor's degree from the Warsaw School of Economics and a double masters from The Rotterdam School of Management and CEMS. Currently, he’s serving as marketing lead of Poland at Uber.

Alexander Reinhold
Head of Solutions
Sociomantic Labs

As Sociomantic's head of solutions and creator of the Supply Quality Index (SQX), Alex is a proponent for a more transparent programmatic industry with higher quality standards. He previously worked as agency team lead at Google.

Chris James
CEE MEA Market Director, Microsoft Supply Evangelism Team (MSET)
AppNexus

Chris oversees AppNexus' premium programmatic inventory with Microsoft (MAX) for key demand partners across the CEE and MEA regions. Prior to joining AppNexus, he spent nine years at Microsoft as the programmatic lead for CEE MEA, Skype sales, and as strategy lead.

Jacek Mossakowski
Marketing Manager Poland
BlaBlaCar

Jacek has worked as marketing manager, Poland at BlaBlaCars — one of the biggest ridesharing companies — since 2014. His experience stems from working with social media agencies, and with brands like Kredyt Bank, Plus, NC+ and KLM.

Maciej Wyszyński
Managing Director DACH, CEE & MEA
Sociomantic Labs

Maciej has been a core part of Sociomantic over the past six years, overseeing sales for the DACH, CEE and MEA markets. He was previously a marketing hero at Zanox, and his superpowers include online marketing, programmatic, e-commerce, mobile and app marketing.

Magda Wysocka
Head of Ad Revenue Poland
Naspers Classifieds

As head of ad revenue, Magda is in charge of developing advertising revenues for the OLX Group - OLX, OtoMoto and OtoDom. Before that she spent eight and a half years at Google Ireland and Poland.

Marcin Drzewiecki
Marketing Director
PAYBACK

Marcin is responsible for developing Poland’s first multi-partner bonus programme, PAYBACK, a subsidiary of American Express Group. At PAYBACK, his remit includes overseeing marketing activity on a strategic and operational level. At present, he also holds the title of president at the Polish Marketing Association SMB.

Marcin Olszewski
Programmatic Director
Media Impact Polska

As Programmatic Director at Media Impact Poland, Marcin is responsible for the strategy and development of programmatic sales. Prior to this role, he worked at Denstu Aegis and ARBOinteractive (now Ströer).

Mario Gebers
Director Business Development
OpenX

Mario is responsible for all strategic publisher relationships in EMEA. He has solid experience in digital advertising and a deep understanding of online media and big data. He previously worked with ad pepper media and newtention technologies.

Martyna Menge
Digital Added Value Manager
Samsung Electronics Poland

As part of the Consumer Electronics division within Samsung Poland, Martyna leads a team responsible for driving revenue through added services for device owners. She has been connected with VOD branch as a provider and device producer for seven years.

Paweł Ostrowski
Director of Digital Projects & E-Commerce
NC+

Pawel is responsible for all services, applications, subscribers and thematic activities related to e-commerce and internet campaigns. He previously worked at Samsung Electronics Poland.

Radek Górka
Head of Performance
Allegro Group

Radek celebrates eleven years in the e-marketing industry. At Allegro Group, he is currently responsible for performance marketing in Poland, Czech Republic and Ukraine.

Sarah Joy Lynch
Global Marketing Director
Sociomantic Labs

A Texas native currently living in Berlin, Sarah leads the global marketing strategy for Sociomantic Labs and has helped grow the company from a five-person team to a 300+ global force. Prior to joining Sociomantic, she held roles across marketing, communications, sales, and HR, with the occasional DJ gig.

This hero will be unmasked soon!

agenda

  • 15:00 - 15:10
    Welcoming superheroes
  • 15:20 - 15:35
    Omnichannel, Re-Engagement and other Buzzwords
    Radek Górka
    Allegro Group
  • 15:35 - 16:20
    Discussion panel: The Programmatic Future: Trading Ad Media in One Unified Auction (EN)
    Alexander Reinhold, Chris James, Magda Wysocka, Marcin Olszewski, Mario Gebers
  • 16:20 - 16:35
    The Power of Loyalty: Make Your Relationship with Client More Valuable
    Paweł Ostrowski
    NC+
  • 16:35 - 17:35
    Even superheroes need a break (Coffee Break)
  • 17:35 - 17:50
    Where it’s App: 5 Tips for Success in Promoting Your Mobile Apps (EN)
    Sarah Joy Lynch
    Sociomantic Labs
  • 17:50 - 18:35
    Discussion panel: The Wild West of App Marketing: From Installs to Loyal Customers
    Jacek Mossakowski, Maciej Wyszyński, Marcin Drzewiecki, Martyna Menge
  • 18:35 - 18:50
    Marketing to Drivers vs. Marketing for Awards
    Alex Ostrowski
    Uber
  • 19:00 - 22:00
    Music Heroes rock the DMH After-Party!

afterparty

SONAR
SONAR is a Warsaw-based Polish band, featuring producer Łukasz Stachurko (one half of RYSY), drummer Rafał Dutkiewicz, pianist Artur Bogusławski and debuting vocalist Lena Osińska. Their fascination with trip-hop and sensual electronic music has resulted in a truly original sound. Their new album “Pętle” includes Lena's vocals, Polish lyrics (written by Mateusz Holak), live drums, a string quartet, and a few very special guests.
BUSZKERS
BUSZKERS is part of U Know Me Records. His sets range from nu beats to hip hop, disco to house, and trap and juke. He has performed with international stars like FKA Twigs, James Blake, Kaytranada, Rustie, Hudson Mohawke, Anderson Paak and czy Flying Lotus, and at music festivals like Open'er, Selector, Coke Live, Tauron Nowa Muzyka Up To Date and croatian Outlook Festival. Currently, he's the radio host of U Know Me Radio at Radio Kampus.
find us
NIEBO
Nowy Świat 21
Warsaw, Poland
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