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heroes

Boris Kruschinski
Head of DoubleClick AdX Buyside, Central & Northern Europe
Google

Boris is responsible for Google’s DoubleClick AdX Buyside Business in Central & Northern Europe. He and his team work with DSPs, agencies and advertisers in order to make sure that publishing partners maximise their sales through AdX.

Dr. Aleksandra Przegalińska
Associate Professor
Kozminski University

Aleksandra works as an associate professor for the Center for Research on Organizations and Workplaces. She did her research at MIT in Boston and is interested in the development of new technologies, with a particular focus on humanoid artificial intelligence and social robots.

Jacek Kowalski
CEO
Neuroidea

Jacek started his career working for Young&Rubicam, TBWA and Optimum Media/OMD, and has worked with brands like Henkel, Danone, Tchibo, and Coca Cola. He is the co-creator of the first neuaromarketing research in Poland ECM (Exploring Consumers Minds) and CEO of Neuroidea Sp. z o.o.

Krzysztof Radoszewski
General Manager
UberEATS

Krzysztof joined Uber in 2014 as UberEATS’ general manger, and is responsible for marketing performance in Poland and Central and Eastern Europe (9 countries and 24 cities). He previously worked in the finTech industry in both Poland and Great Britain.

Lothar Krause
VP Global Advisory Services
Sociomantic

Lothar is a champion for online marketing, with 15 years’ experience, five spent with Sociomantic. His superhero abilities include programmatic, mobile, apps, data and attribution. He previously worked for Zalando, zanox and eBay.

Małgorzata Sułek
Account Director CEE
Sociomantic

She has joined Sociomantic Labs 5 years ago. As an Account Director CEE she is managing a team responsible for costumer service in Cetral and Eastern Europe, as well as taking care of advertising campaigns for strategic clients.

Marcin Olszewski
Programmatic Director
Media Impact Polska

As Programmatic Director at Media Impact Poland, Marcin is responsible for the strategy and development of programmatic sales. Prior to this role, he worked at Denstu Aegis and ARBOinteractive (now Ströer).

Mario Gebers
Director Business Development
OpenX

Mario is responsible for all strategic publisher relationships in EMEA. He has solid experience in digital advertising and a deep understanding of online media and big data. He previously worked with ad pepper media and newtention technologies.

Mariusz Pawełczyk
Commercial Director CEE
Sociomantic

Mariusz started his career more than 13 years ago in tourism industry, and later worked with companies such as TradeDoubler Poland or PKP Intercity S.A. He has been with Sociomantic since 2011, and he is responsible for new customer acquisition in the CEE region.

Marta Ceccato
Display and Programmatic Lead
Tesco

Part of the Direct Customer Communication division within Tesco, Marta leads the display and programmatic team responsible for driving revenue growth. She has 10 years of marketing experience, working within digital media, content marketing, social media, data management and strategy.

Rafał Masny
Abstrachuje.TV

Almost 4 years of creating content on Youtube allowed him to get an insight into the creative process, as well as learning about needs on the market. He believes that Polish creative scene deserves something better than just producing poor copies of foreign campaigns with terrible dubbing.

Sławomir Komiński
e-Commerce Director
Komputronik

Sławomir's career has always been concerned with interactive markets and new technologies. He has been a part of Komputronik S.A. since 2012, acting as president of the Management Board of Benchmark.pl. and as e-commerce director in Komputronik S.A.

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agenda-warsaw
agenda

  • 15:00 - 15:05
    Welcome, Superheroes!
    Mariusz Pawełczyk, Rafał Masny
  • 15:05 - 15:15
    What is Underestimated in Marketing? Emotions!
    Jacek Kowalski
    Neuroidea
  • 15:15 - 15:30
    The Battle for Quality in Programmatic
    Małgorzata Sułek
    Sociomantic
  • 15:30 - 15:50
    The Programmatic Future Part 1: Premium Programmatic
    Lothar Krause, Mario Gebers
  • 15:50 - 16:05
    WarsawEATS: Warsaw Foodie Heroes
    Krzysztof Radoszewski
    UberEATS
  • 16:05 - 16:25
    The Programmatic Future Part 2: Mobile Programmatic
    Boris Kruschinski, Lothar Krause
  • 16:25 - 17:25
    Even Superheroes Need a Break (Snack & Coffee Break)
  • 17:25 - 17:45
    The Programmatic Future Part 3: Native Advertising
    Lothar Krause, Marcin Olszewski
  • 17:45 - 18:00
    Affective Computing or Neuromarketing?
    Dr. Aleksandra Przegalińska
    Kozminski University
  • 18:00 - 18:15
    Co-Branding: Secret Weapon for Marketers
    Sławomir Komiński
    Komputronik
  • 18:15 - 18:30
    Matching Aims with Campaigns: The Role of CRM in Data-Driven Advertising
    Marta Ceccato
    Tesco
  • 18:30 - 22:00
    DMH After Party with our music superhero, Dj Buszkers!

afterparty

BUSZKERS
BUSZKERS is part of U Know Me Records. His sets range from nu beats to hip hop, disco to house, and trap and juke. He has performed with international stars like FKA Twigs, James Blake, Kaytranada, Rustie, Hudson Mohawke, Anderson Paak and czy Flying Lotus, and at music festivals like Open'er, Selector, Coke Live, Tauron Nowa Muzyka Up To Date and croatian Outlook Festival. Currently, he's the radio host of U Know Me Radio at Radio Kampus.
find us
Patio
ul. Kredytowa 9
Warsaw, Poland
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