Boris is responsible for Google’s DoubleClick AdX Buyside Business in Central & Northern Europe. He and his team work with DSPs, agencies and advertisers in order to make sure that publishing partners maximise their sales through AdX.
Aleksandra works as an associate professor for the Center for Research on Organizations and Workplaces. She did her research at MIT in Boston and is interested in the development of new technologies, with a particular focus on humanoid artificial intelligence and social robots.
Jacek started his career working for Young&Rubicam, TBWA and Optimum Media/OMD, and has worked with brands like Henkel, Danone, Tchibo, and Coca Cola. He is the co-creator of the first neuaromarketing research in Poland ECM (Exploring Consumers Minds) and CEO of Neuroidea Sp. z o.o.
Krzysztof joined Uber in 2014 as UberEATS’ general manger, and is responsible for marketing performance in Poland and Central and Eastern Europe (9 countries and 24 cities). He previously worked in the finTech industry in both Poland and Great Britain.
Lothar is a champion for online marketing, with 15 years’ experience, five spent with Sociomantic. His superhero abilities include programmatic, mobile, apps, data and attribution. He previously worked for Zalando, zanox and eBay.
She has joined Sociomantic Labs 5 years ago. As an Account Director CEE she is managing a team responsible for costumer service in Cetral and Eastern Europe, as well as taking care of advertising campaigns for strategic clients.
As Programmatic Director at Media Impact Poland, Marcin is responsible for the strategy and development of programmatic sales. Prior to this role, he worked at Denstu Aegis and ARBOinteractive (now Ströer).
Mario is responsible for all strategic publisher relationships in EMEA. He has solid experience in digital advertising and a deep understanding of online media and big data. He previously worked with ad pepper media and newtention technologies.
Mariusz started his career more than 13 years ago in tourism industry, and later worked with companies such as TradeDoubler Poland or PKP Intercity S.A. He has been with Sociomantic since 2011, and he is responsible for new customer acquisition in the CEE region.
Part of the Direct Customer Communication division within Tesco, Marta leads the display and programmatic team responsible for driving revenue growth. She has 10 years of marketing experience, working within digital media, content marketing, social media, data management and strategy.
Almost 4 years of creating content on Youtube allowed him to get an insight into the creative process, as well as learning about needs on the market. He believes that Polish creative scene deserves something better than just producing poor copies of foreign campaigns with terrible dubbing.
Sławomir's career has always been concerned with interactive markets and new technologies. He has been a part of Komputronik S.A. since 2012, acting as president of the Management Board of Benchmark.pl. and as e-commerce director in Komputronik S.A.
15:00 - 15:05Welcome, Superheroes!Mariusz Pawełczyk, Rafał Masny
15:05 - 15:15What is Underestimated in Marketing? Emotions!Jacek KowalskiNeuroidea
15:15 - 15:30The Battle for Quality in ProgrammaticMałgorzata SułekSociomantic
15:30 - 15:50The Programmatic Future Part 1: Premium ProgrammaticLothar Krause, Mario Gebers
15:50 - 16:05WarsawEATS: Warsaw Foodie HeroesKrzysztof RadoszewskiUberEATS
16:05 - 16:25The Programmatic Future Part 2: Mobile ProgrammaticBoris Kruschinski, Lothar Krause
16:25 - 17:25Even Superheroes Need a Break (Snack & Coffee Break)
17:25 - 17:45The Programmatic Future Part 3: Native AdvertisingLothar Krause, Marcin Olszewski
17:45 - 18:00Affective Computing or Neuromarketing?Dr. Aleksandra PrzegalińskaKozminski University
18:00 - 18:15Co-Branding: Secret Weapon for MarketersSławomir KomińskiKomputronik
18:15 - 18:30Matching Aims with Campaigns: The Role of CRM in Data-Driven AdvertisingMarta CeccatoTesco
18:30 - 22:00DMH After Party with our music superhero, Dj Buszkers!