As Sociomantic's head of solutions and creator of the Supply Quality Index (SQX), Alex is a proponent for a more transparent programmatic industry with higher quality standards. He previously worked as agency team lead at Google.
Reached almost 70 million people with a jam session on a subway train in April, now touring through Germany. Power lady, Berlin original and media darling. Funk Fan, in love with music since she’s been three years old.
Mobile expert since 2011 with app marketing, mobile, attribution and analytics superpowers. Launched AppsFlyer’s Berlin office and leads all commercial activities in the DACH region. Previously worked for Fyber, responsible for advertiser clients in the EMEA region.
Chris oversees AppNexus' premium programmatic inventory with Microsoft (MAX) for key demand partners across the CEE and MEA regions. Prior to joining AppNexus, he spent nine years at Microsoft as the programmatic lead for CEE MEA, Skype sales, and as strategy lead.
Responsible for programmatic advertising across the BBC’s commercial digital portfolio in Europe, Middle East, Africa, LATAM and APAC. Believer in automation, quality advertising and real-time technology. Previous employers include Gumtree (eBay) and Metro Newspaper UK.
Hip Hop Hero from Berlin, working behind the turntables since he was 14 years old. Founder of RahRah Entertainment, producer of—and best buddies with—artists like Sido, Kool Savas, Samy Deluxe and Eko Fresh.
Attribution and analytics maven, on a mission to make mobile and desktop advertising smarter. Previous work experience at LoopMe, Chartboost and yoMedia. Founder of Virtual Fairground and Gamundo. Background in online gaming and entertainment.
A seasoned wordsmith, writing about online marketing and e-commerce for over a decade, and responsible for the Tools & Technology section of INTERNET WORLD Business. Specialist for programmatic advertising, ad serving and shop software.
Visionary technologist with more than 15 years of experience in the digital media industry. Fights for programmatic media buying, transparency and improved machine learning. Former CEO of Datacratic, angel investor and advisor to digital media and e-commerce start ups.
Driving force behind the Google DoubleClick Ad Exchange (AdX) in the DACH and Nordics markets. Expert for all things programmatic. Zanox veteran with experience in corporate strategy, internationalisation as well as merger and acquisition.
Lothar is a champion for online marketing, with 15 years’ experience, five spent with Sociomantic. His superhero abilities include programmatic, mobile, apps, data and attribution. He previously worked for Zalando, zanox and eBay.
Maciej has been a core part of Sociomantic over the past six years, overseeing sales for the DACH, CEE and MEA markets. He was previously a marketing hero at Zanox, and his superpowers include online marketing, programmatic, e-commerce, mobile and app marketing.
As head of ad revenue, Magda is in charge of developing advertising revenues for the OLX Group - OLX, OtoMoto and OtoDom. Before that she spent eight and a half years at Google Ireland and Poland.
As Programmatic Director at Media Impact Poland, Marcin is responsible for the strategy and development of programmatic sales. Prior to this role, he worked at Denstu Aegis and ARBOinteractive (now Ströer).
Marketing visionary at Outfittery, previously Head of Marketing at Home24. Specialist for e-commerce, online marketing, data strategies and mobile. Lawyer with marketing superpowers.
App marketing hero with nine years of experience in data and tech. Develops and builds Adjust’s technology solutions. Expert for all things apps, mobile, attribution, tracking and analytics. Formerly co-founder and CEO of rapidrabbit and Müller & Wulff.
The Peter Parker of ad tech. Currently writes for The Drum, with past lives at Exchange Wire, Marketing Week and New Media Age. Reports on all things digital media and digital marketing including online advertising, programmatic, mobile and data strategies.
Heads Spotify’s sales activities in the DACH region. Previously at madvertise, MySpace, T-Online International and Sportgate. Expert for digital audio advertising, display marketing, social media, mobile, music and entertainment. A Marketing hero and digital pioneer since 1999.
14:30 - 15:00Welcome!
15:00 - 15:05Opening (DE)Ingrid SchutzmannINTERNET WORLD Business
15:05 - 15:25With Data-driven Music to Data-driven Advertising (DE)Stefan ZilchSpotify
15:25 - 15:40Where it’s App: 5 Tips for Success in Promoting Your Mobile Apps (DE)Maciej WyszyńskiSociomantic Labs
15:40 - 16:25The Wild West of App Marketing: From Installs to Loyal Customers (EN)Ben Jeger, Ilja Goossens, Lothar Krause, Paul H. Müller
16:25 - 17:00Coffee Break
17:00 - 17:15Getting Personal with Data-driven Customer Journey Personalisation (DE)Nicolas KöhnOutfittery
17:15 - 18:00The Programmatic Future: Trading Ad Media in One Unified Auction (EN)Alexander Reinhold, Chris James, David Goddard, James Prudhomme, Jan Wittek, Magda Wysocka, Marcin Olszewski, Ronan Shields
18:00 - 18:15Interview: Success with Beats, not Clicks (DE)DJ DesueProducer and DJ
18:15 - 18:30Interview: The Subway Train Jam with 70 Million People (DE)Anna GuderSinger and YouTube-Star